Content & Copywriting

Make Every Word Count

The words on the page matter. Fill your website with written content that gets results.

Investing in SEO (search engine optimization) is perhaps the quickest and most affordable way to grow your business. Moving from the second page of a Google search to the first can mean millions for some companies.

The job of a search engine is to refer users to web pages that are most relevant to their search term. The best way to achieve a high search engine ranking is to generate quality content that is centered around keywords.

First, you need to use a keyword tool to identify the search terms people are using when looking for the products or services your business offers. Then, you need to craft informative content that relates to those keywords. The better the content, the higher the ranking. It can really boost your results if other credible sites are linking to your pages.

Getting visitors to your site is only half the battle. Once you bring them in, you want to convert them to buyers. Creative copywriting is one way you can do so. Good copy will get the reader to take action.

In this day and age, nearly every business can benefit from a social media presence, which allows it to increase its visibility and to communicate with people where they like to spend their time. Posting regularly on platforms such as Facebook, Twitter and Google+ keeps your customers engaged.

You can use these platforms to strengthen the identity of your business. People will get a better sense of what you’re all about through the content you write. For example, a fishing gear store would want to post about an employee winning a bass competition with a rod and reel it sells.

The post would let readers know that this store is more than a place that sells fishing equipment—it’s a place where passionate, accomplished fisherman sell equipment that works.

Blog posts on your website are another great way to keep customers engaged.

It can be a lot of work optimizing your website, blogging and posting regularly on social media. Our writing team will gladly take care of any and all of your content needs.

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