Building the Future
Building a brand isn’t just about a town sign, a logo on a wall, or a flag above a building. It’s about building the future.
A great brand will create more opportunities and inspire the future.
If we shoot for the stars, what’s the best Colfax we can imagine?
A flourishing Quarry Springs Park. A Skunk River Water Trail paddle/float destination. More retail. More food and drink. More businesses. More residents.
Our goal is to build a brand that will help Colfax continue its ascent.
Winter on the Skunk River
THE LOGO
The logo is a symbolic representation of the city of Colfax. In the design, the name of the city is literally on a hill above the river and the springs.
Utilizing the unchanging features of the city (the hill, the river, mineral springs history) gives the logo lasting value, as does the decision to represent these things symbolically with a classic design, rather than overly stylized graphics that can quickly become dated.
Water Droplet
We stylized the “x” to create a subtle water droplet design that represents the city’s deep connection to water—the mineral springs history and the Quarry Springs Park future.
City on a Hill
The upward slope of the logo represents the city’s topography—a unique, distinguishing feature (especially in flat Central Iowa) that adds to its beauty. This is also in line with a historic design style that has retained its contemporary appeal throughout the ages.
Winding Skunk River
The tail on the “C” ties the design together while also representing the Skunk River that flows through.
Intriguing Tagline
Not only does the tagline invite you into the city’s world-famous past, but also points you to the future with Quarry Springs Park. And we love that it isn’t pulled out of thin air. Once upon a time, Colfax was known as The Spring City.
Typeface
We designed a custom, classic typeface (based on Kepler) that is inspired by historic mineral springs advertising.
Simple & Versatile
The logo’s simplicity and versatility makes it easy to use in lots of ways (i.e., embroidery, screenprinting, signage, etc.).
Hatching
While the logo can be used with or without hatching (the shading around the large type), the hatching adds more personality (and is both classic and on-trend with current design).