Lifestyle Product Photography
So often businesses get it backwards. They spend more time communicating the technical details and benefits of their product than the experience their product offers. You should aim to sell an experience first, then communicate the benefits and details.
Technical details like the size and weight of a backpack won’t inspire many thru-hikes. Neither will backpack benefits like a design that provides optimal ventilation. But what if this company led with a photo of a hiker donning their pack on a snow-capped summit hike? Now, they’ve got our attention. Now, they can swoop in and show off the features that will make backpacking easier and more enjoyable.
Here’s a good article that expands on this concept. The article focuses on copywriting, but the same idea applies whether you’re marketing with words, photos, or video.