Chiropractic Clinic Commercial Stock Photography
Sometimes an industry gets a bit specific, like insurance for chiropractic clinics. Finding good stock photos of a chiropractor in a clinic performing patient assessments, doing insurance paperwork, and processing payments is harder than you might think — and the few good stock photos out there get used by everyone. So NCMIC decided to start building its own stock photo library. Its marketing team requested a soft natural-light look and natural patient interactions. Stock photos are often plagued with overly staged or incorrect postures and unrealistic environments. We counteracted these stock photo cliches by getting a licensed chiropractor involved and utilizing a modern clinic. We had to manufacture a lot of light, but we kept it soft and natural to compliment the gentle, kind, and healing space.